The business world lost one of its greats, as Jack Welch passed. Over the years, I’ve learned a lot from Jack through his books, talks, and of course, studying the way he did things. I’ve often found inspiration for a pressing client problem in a “Welch-ism”. Years ago Jack and I both spoke at the…

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Over the years, I worked for and worked with companies that missed huge opportunities because the people at the helm misunderstood the role of ‘marketing’ in their business. Sometimes, the marketing people and their skills are viewed as a ‘service’ only, and all they are tasked with is producing materials per the requests of others…

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  Learn From a Master I began this year in retrospect by reading a 60-year-old book on the masters of selling. The book, titled “America’s Twelve Master Salesmen,“ was written and published by B.C. Forbes & Sons in 1953. The book was based on the fact that each one of these master salespeople had one…

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