A Gem from Jeffrey Gitomer – Principle Before Policy

Principle Before Policy – The New Rules for Customer Service. Parts 1 & 2.

Policies have nothing to do with success, principles have everything to do with the success of “people” – that leads to the success of “company.”

To serve customers, a set of principles must be established, so that the policies can be delivered in a positive (customer retaining) manner. Oh, that.

Part One

Part Two