A Gem from Paul Singh – Niche is the New Big

You know, I’m tired of entrepreneurs showing off their “exit slide” on their half-assed pitch decks. I’m tired of
investors constantly looking for unicorns. I’m tired of community leaders encouraging their communities to build
the next Kodak or whatever. It’s all a waste of time.

If you want to take better care of your family, create jobs in your community and make a difference in
this world, focus on your customers. The Internet allows you to build incredibly successful (read: cash
flowing AF) businesses on incredibly tight niches. If you need more proof, go read the history of companies like
Proctor & Gamble, America Online and Sweetwater Sound.

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