A Gem from Paul Singh – The Real Risk
Entrepreneurs often walk into office hours thinking about money.
They’re worried about how much they need to raise, what the terms will look like and how to meet more investors.
Investors walk into those same office hours thinking about sales.
They’re worried about whether the company has sold anything, how many potential customers there might be and who will actually be doing the sales.
And there’s the opportunity for founders: talk, think and do more around your sales. You’ll build a better company and, in some cases, you’ll actually raise the money you want too.