Emotive Messaging that Converts Leads by Jennifer Kahtz
This is an experiencial demonstration of how to create buyers and position your brand to emotionally connect with your audience. I compare and contrast between feature based messaging and Emotive Pull messaging. I’m using a bread label for this one; however, please note the principles can be used for positioning your web content strategically and any type of content you want to create.
I did this video two years ago and still have people tell me this impacted them today.