Getting time and attention from experienced advisors is a rite of passage for the first-time entrepreneur. Entrepreneurial advisors provide everything from informed feedback, market validation and technical direction, to introductions that can lead to partnerships, investors and customers. Advisors are often former serial entrepreneurs themselves with well-earned battle scars from risking, failing and succeeding enough…

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This is an experiencial demonstration of how to create buyers and position your brand to emotionally connect with your audience. I compare and contrast between feature based messaging and Emotive Pull messaging.  I’m using a bread label for this one; however, please note the principles can be used for positioning your web content strategically and any type of content you want to create.…

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The crazy life of an entrepreneur. Looking for funding, trying to obtain customers, building your culture and a million other things all happening at the same time can be exceedingly overwhelming. While seasoned entrepreneurs have worked their way through this maze many others have not. Additionally, having to balance this crazy life and schedule with…

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