Archive for April 2018
Video – Cash Is King
Video – Collecting Cash
A Gem from CJ Cornell – Simple Rules for Dating Your Advisor
Getting time and attention from experienced advisors is a rite of passage for the first-time entrepreneur. Entrepreneurial advisors provide everything from informed feedback, market validation and technical direction, to introductions that can lead to partnerships, investors and customers. Advisors are often former serial entrepreneurs themselves with well-earned battle scars from risking, failing and succeeding enough…
Read MoreA Gem from Paul Singh – Shark Tank is not Real Life
It kills me when the conversation is going so well… and then the entrepreneur drops this little gem into the mix. “Yeah, so we’re raising $X for Y% of the company.” NO ONE TALKS LIKE THAT IN REAL LIFE. If you’re raising money, just talk like a normal human being. Read Full Article
Read MoreA Gem from Jeffrey Gitomer – Meetings with the Decision Makers
Everyone tells you to meet with the decision maker. Everyone tells you to meet with the CEO. However, it seems no one offers any advice on: what to SAY when you get to that meeting, what to DO when you get to that meeting, or what to ASK when you get to that meeting. Read Full Article
Read MoreMitch’s Guide to a Great Business Plan
Emotive Messaging that Converts Leads by Jennifer Kahtz
This is an experiencial demonstration of how to create buyers and position your brand to emotionally connect with your audience. I compare and contrast between feature based messaging and Emotive Pull messaging. I’m using a bread label for this one; however, please note the principles can be used for positioning your web content strategically and any type of content you want to create.…
Read MoreThe Startup Craze by Phoenix Business Journal
The crazy life of an entrepreneur. Looking for funding, trying to obtain customers, building your culture and a million other things all happening at the same time can be exceedingly overwhelming. While seasoned entrepreneurs have worked their way through this maze many others have not. Additionally, having to balance this crazy life and schedule with…
Read MoreWhy Planning is the Key?
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