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What Problem Are You Solving? Knowing why people will spend their money with you. While the stages of business development (https://businesssuccesssecrets.com/2018/06/5-stages-of-business-development/) are important to understand the concept of making assumptions versus validating them is critical to your long-term business success.  The real key to long term success comes from understanding the various components of your…

What Stage of Business Development Are You In? So, you are an entrepreneur.  You are developing your business, and of course refining your product/service, talking to customers and ready to start seeking funding.  Or you don’t need funding and all you need is some (or more) customers. Are you a start-up business? Are you a…

To Create Value In Your Business You Must Know This Do you know what your business is worth to an investor or a bank? Do you care? More importantly, do you really know what drives the value of your business to grow? And should you care? If you said revenue growth you are wrong. Just…

An Enlightening Experience About Hierarchies I received an e-mail the day after a recent seminar from one of the attendees.  Martin owns a small family-run business here in the Phoenix area.  During the talk, I introduced what I call “Mitch’s Hierarchy of Customer Loyalty Needs”.  It is my take on Maslow’s Hierarchy of Human Needs…

Throughout corporate history we have been bombarded with satisfaction surveys.  Marketing executives patted themselves on the back when the surveys showed high satisfaction and freaked out at low satisfaction ratings.  It was not until more recently that people started to look deeper into the relationship between a satisfied customer and revenues.  What they found was interesting, satisfied customers were not always repeat customers.

You are an expert, Awesome!…..but If you are running a small business or planning to start one, odds are you are an expert in something.  Congratulations!  I like working with experts.  But what exactly are you expert in?  If you own a plumbing business, I bet you are an incredible plumber.  If you started an app…

It’s Your Vision! You have a business, or want to start a business, congratulations.  I wonder if you understand your business though.  I bet you are an expert at the product/solution you plan to provide.  But do you truly understand your business?  Every book, article, blog you read or TED talk, seminar, webinar you view/attend…

It is time for a change In the past I have focused the attention of the majority of my blogs on the need for planning, process, communication, etc.  These are the things you, as the owner of a business, need to think about and act upon.  However, there is much more to the success of…

Lean is, well, Lean How do you do convince an investor you and your team are the ones that have a plan that you can execute?  One that not only makes sense but provides a reasonable return on their investment? Mentoring in several programs and with my own clients provides me a unique opportunity to…